Just Arrived: 2004 Mini Cooper S MC40

Posted by Andrew Snyder on

When we saw another MC40 come up for grabs we had to make sure to get it. The MC40 was a limited production model (1,000 produced) Mini Cooper S for the 2004 model year. Built to celebrate the 40th anniversary of the 1964 victory at the Monte Carlo Rally, the MC40 has a number of interior and exterior accessories to help differentiate it from the standard spec 2004 R53. All 1,000 MC40s were finished in Chili Red with a white roof. Immediately obvious (and unfortunately missing on this example) are the "33 EJB" decal affixed to the hood by the scoop, "37" door decals, and the "GB" rear badge, all of which bear significance to the original race-winning Mini in 1964. On the interior, red and black seats (specific to the MC40), a carbon fiber JCW badge, auxiliary gauges, and a shift knob and floor mats with the MC40 logo add to the sporting character of this special edition Mini. To top it off, a numbered commemorative plaque with driver Paddy Hopkirk's signature.

Other standard features included a sunroof delete, 3-spoke steering wheel, the chrome exterior package (including mirror caps and the hatch handle), MC40 specific 17" anthracite "R90" two piece wheels, the sport package, front and rear fog lights, xenon lights,  and grille mounted driving lights. 
The MC40 was thought to also be a test-bed of sorts for Minis catalog of John Cooper Works accessories. The obvious feature making it into production was the 5 piece carbon fiber dash with the John Cooper Works logo on the center piece. Many MC40s also were sold with other JCW accessories such as the carbon fiber shift knob and hand brake handles, the JCW tuning kit, and even the aerodynamics package. 
You would think that these would have been highly desirable at the time they were produced, but unfortunately many MC40s sat on dealer lots while the higher than usual sticker price drove potential customers away. Eventually, many dealers pulled off the decals and badging, removed some of the accessories, and lowered the price to move these models off the lot. This means that many of the original MC40s were thus unrecognizable from a standard R53 Cooper S of the same vintage. Since the VIN will not discern whether or not it's a true MC40, it can be difficult to determine where some of these models ended up. 
The build spec of the MC40 is as follows:
Prod. Date: 2004-06-28
Series: R53 (M Series)
Body Type: COUPE
Steering: LHD
Engine: W11
Displacement: 1.60
Power: 125kw / 170hp
Drive: FRONT
Transmission: Manual
Colour: CHILI RED (851)
S1CAA Selection Of COP Relevant Vehicles
S210A Dynamic Stability Control
S255A Sports Leather Steering Wheel
S262A ITS Head Airbag
S346A Chrome Line Exterieur
S382A Roof And Mirror Caps White
S405A Mirror Shrouds In Chrome
S429A Interior Surface Anthracite
S441A Smoker Package
S450A Height Adjustment Passenger Seat
S493A Storage Compartment Package
S502A Headlight Cleaning System
S520A Fog Lights
S522A Xenon Light
S550A Onboard Computer
S564A Interior Light Package
S586A BMW LA Wheel Sspoke
S5AAA Rear Fog Light
S645A BMW US Radio
S650A CD Player
S657A Radio BMW BusinessMINI Boost
S692A Preparation BMW 6CD Changer Ibus
S736A 2nd Radio Remote Control Key
S895A Additional Fan
S8SPA Control Unit COP
Standard Equipment
S228A Sports Suspension Settings Plus
S470A IsofixSystem
S481A Sports Seat
S530A Air Conditioning
S546A Revolution Counter
S823A Hotclimate Version
S845A Acoustic Belt Warning
S853A Language Version English
S876A Radio Frequency 315 MHz
S992A Control Of Numberplate Attachment
More pictures here:

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